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LED for Advertising
The LED video billboard in its second application was developed in a scaled back form from its spectacular counterpart, and set up as a highway sign that is a 21st century counterpart to its more conventional print billboard. Granted electronic billboards are much more expensive and there are still sign code issues to be dealt with, but nevertheless electronic signs are beginning to dot the highways as a forerunner to a continuing presence of electronic and video outdoor advertising. Herewith lies the challenge to video billboards; will it be a supplement to work hand-in-hand with print as an outdoor advertising presence? Or is it more a technological wonder with a short life span that eventually defers back to conventional billboards? Or will these LED, video billboards maintain enough presence to blossom forth and create inner city and regional advertising networks not unlike a television network with its affiliate station relationships?

In outdoor advertising, LED video billboards are a new ballgame, a pioneering effort of setting up electronic billboard installations as a multiple location advertising system. While print billboard agencies may see electronic as an upstart within their domain, LED video billboards sallies forth with the same pioneering spirit as other earlier entrepreneurs who started experimenting with the horseless carriage and the all new, all 'talking' movie pictures.

The video or electronic LED billboards, while having been around for several years as a functional animated outdoor media format, is still in its infancy as a developing medium of video message boards for outdoor advertising. As an emerging media system, LED video billboards offer a greater flexibility of use than conventional billboards could ever provide. With high brightness, high resolution LEDS, the conventional billboard has been transformed into the perfect high-tech electronic outdoor display medium. Not only are electronic billboards full color and large format, but they also have many distinct advantages including displaying animation and in effect showing specialized television commercials outdoors. The electronic signs also act as a multiple message provider, where one sign can show a loop of continuous messages. As for changing a sign message, it's as easy as clicking with a mouse button, rather than sending out a crew to pull down and replace a billboard message.