About Anishka in E-52, Third Floor,, Noida

HOW CAN WE HELP?
If you are an Individual, Company, Organisation or Political Leadership that believes in meaningful and sustainable change through the chronic, complex societal challenges, Anishka Communications will strengthen your ability by creating a meaningful and far-reaching communication design for you.

WHAT WE SPECIALISE IN:
•Communication Strategy
•PR design
•360-degree communication design
•Campaign design (From ideation to execution)
•Political PR
•Social campaigns
•Political campaigns
•Events

WHY ANISHKA COMMUNICATION:
The need to form a PR firm instead of joining the existing agencies was felt as we, the media professionals at Anishka Communication, did not want to get back to the binary system of public relations that currently exists in India. We wanted to take the plunge, create a new system where we could experiment, and deliever with our convictions and creativity, thereby giving enough space for improvisation based on the specific needs of our clients. We specifically wanted to cater to the needs of individuals and organizations that believe in taking their meaningful work to the media, and yet lack the expertise and network to do so. We also wanted to create a pool of intellectual and information wealth by creating opportunities for one and many and our initial projects stand testimony to the success that we have attained so far in leveraging the talent pool we have access to. A wide range of businesses, political leadership and individuals, Civil Society Organisations and clients will testify how Anishka Communication has provided customised PR solutions to each and every client.

OUR TEAM:
As a team, Anishka Communication consists of public relations specialists who prefer to be called Opinion Influencers. We understand the nature of the job at hand as few in the sector do. The team members include Journalists, Lawyers, Management Professionals, Finance Experts, Communication Strategists and Social Sector Advocacy Leaders.
Communication, Campaign and PR is fun for our team members. For us, it is never a laboured attempt forced down the throat. The job excites us and it reflects in our thoughts and execution.

OUR PHILOSOPHY:

Growth of your image is our success. Keeping this in view, we use our imagination to reach to your target audience. Such a model strikes a chord with your target audience and helps your business grow.

In the past, we have undertaken quite a few PR assignments and have met officers and entrepreneurs. Many of them have openly admitted that they are negligent about the role of public relations and efficacy of an effective media campaign. Many of them actually thought that instead of indulging in a successful PR exercise one can buy media. Some think indulging in PR is a waste. These perceptions are far removed from the ground reality. There are instances where media has picked up a story of someone ust on the merit of his or her work, and made that individual a hero. On the other hand, patrons of stories who lacked credibility despite allurement of money for publicity have often been turned down by media. Communication has limited itself to advertisement and self propaganda.

We believe that work done out of true spirit and right purpose couple with right communication strategy will always attract more eyeballs, something that money can’t buy. Such publicity campaign is necessary not only to highlight an organisation’s effort but also to encourage others to follow suit.
So, if you are a company or an organisation and wish to do something meaningful for the society or humanity at large, then let us know. If your work is in progress, and you want your work to reach out to the world, then reach out to us. We will devise a communication design for you that will strengthenthe credibility of your brand and name.

SERVICES WE OFFER:

CORPORATE PR
Be it an organization or an individual, or even a company, Public relations is the key to building, maintaining and enhancing its reputation. This is of the core of our work at Anishka Communication.

We present the image to the world not as the client wants, but we advise them on what suits them the most. In the current competitive business environment, it is imperative for an organisation to be one up on the rivals, and that’s where we offer you a customized communication solution based on a complete analysis of your sector and other similar organisations.

POLITICAL PR
While many find the area daunting, we have in our midst people who not only love the field but are passionate about Political PR. They enjoy comprehending the complex web of parties, personalities, legislation, issues and their complex linkages with society at large. Politics is a difficult profession to be in. In order to succeed in it and hold on to this invaluable feat one needs a team that can communicate well. Our forte lies in drawing communication strategy so that your thoughts, your plans and most importantly, the work you have done reaches to majority of people. We help identify the target audiences, frame the right messages, produce documents and create the right atmosphere for the client. We also believe that political decision making can be anticipated and influenced through a PR exercise.

INDIVIDUAL PROFILING
We provide customised PR solutions and strategies to suit individual needs. Our clients include noted politicians, business consultants, doctors, chartered accountants and social activists. We add value to their name and cause. Our reputation management system takes care of the client’s interest depending on the specific requirements.

BRAND PROMOTION
We create and implement strategies for brand promotion of an organisation. Initiating with brand awareness, we help create customer (audience) loyalty.

(A) Print Brandings
Every newspaper has particular space for all segments from the field of politics, business, sports and activities related to societal importance. Your company may be from any sector, you can grab this space provided you are doing something that augurs well for society at large. We will plan a campaign that withstands the parameter of news.

(B) Television Branding
It is an era of twenty four by seven television news channels. Organisations have to engage news channels to have their voices heard to people, customers and to policy makers. If you desire, we can create a model that will not only highlight your brand but will also incorporate your issues that can be raised at a larger platform.

(C) Digital marketing / Online campaign
We provide a single point of contact for all online needs including social networking, online campaigns through personalised approach. Thereby, we help clients get rid of the burden of this responsibility so their time is saved and we bring greater efficiency through specific result oriented management.

SLOT BOOKING
Almost all newspapers, magazines and channels carry advertorial and promotional features. It is a space that one can book for their stories as features. From lifestyle, entertainment stories, events, seminars on health, business conferences, networking parties to high profile weddings, slots are booked for all such events. We can help you in getting the slot booked.


CLIENTS:
We have highest respect for agreements of confidentiality. We would, therefore, not reveal names covered by our trust. We would, however, let you know that these include some big ticket companies, social sector organisations, political parties and individual leaders and real estate firms.

Political PR
Political PR is a reality today. Many politicians are doing commendable job in their constituencies and otherwise, but are hardly taken note of at the national level. Many young leaders are buzzing with new and fresh thoughts and want a positive change in the system, but are often ignored. We help bring their good work and their positive thought to limelight. Through surveys and area profiling, we help them identify the needs and problems of their people. We have been managing PR activity of some of prominent leaders from different states in the country today.

Religious PR
We managed PR for one of the biggest congregations in the world – Gayatri Mahakumbh at Haridwar. While 10 lakh people came for the event, it unfortunately cut short due to an accident. The crisis communication for this unfortunate accident was also handled by us.

Realtors and Telecom
The wide array of clientele that we have includes realtors and telecom companies. During the Noida Extension controversy and the much talked about 2G spectrum case we sensitised media on some core issues. The clients in the 2G case were from the top echelons of the corporate world.

Steel
A renowned name in the steel industry, a leader in its segment that operates from Gujarat is a new addition to our client list.

Transport
We bagged the PRship for the recently held Indian Tourist Transport Association’s convention in New Delhi. In turns of coverage it is being called a mega success.


OUR CONTRIBUTION
Our conscience rules our hearts and minds. ‘Being positive’ has kept us going and it is the passion for creation that has driven us rather than sole motive for money making. That is why in the past we have worked on projects where more than money it was our involvement and our contribution for the cause that has mattered.

Free Sarabjit Campaign

India's biggest publisher Rajkamal Prakashan told us that they will be publishing a book on Sarabjit Singh written by Awais Seikh his lawyer in Pakistan. They asked us if it would be be possible to use the book release platform to launch ‘Free Sarabjit campaign’. Such a thought by a publisher was in itself beautiful. So we planned the campaign. Blueprint for the release of the book was drawn and five cities Delhi, Chandigarh, Lucknow, Patna and Kolkata were selected for the release. At a time when fringe elements were working overtime to create tension between India and Pakistan, we along with Awais Sheikh and Sarabjit's sister Dalbir Kaur went on a campaign from Chandigarh to Kolkata. Open discussions were organised with leading newspapers. Regional TV channels were convinced to hold debates. In tension filled atmosphere we tried to send out message of tolerance and peace.


Save Ganga Campaign

Ganga, lifeline to 410 million people in India, is in danger of being extinct. There are many dedicated people who are working day in and day out to resolve the crisis. Whenever we have got a chance we have done our part by helping these groups organise press conferences and we have made sure that their concern and message reaches the majority. We will continue to do it in future also. We are working on an ambitious campaign on Ganga. If all works out well, we will launch it very soon.