About Vitartha in Advant Navis Business IT Park, Sector 142, Noida

Even after 70 years of Independence, India is far from the achieving the freedom that it should have achieved long ago. Today, with the population of India being young, is the perfect opportunity to achieve the freedom that we aspire to achieve. The time is even more perfect. With the current Government of India, lead by a leader with such a strong vision, Shri Narendra Modi, focusing on digitization initiatives like Pradhan Mantri Jan Dhan Yojna, GST and strong unprecedented moves like Demonetization, the current economy of India is becoming simpler and streamlined. It is moving towards a cashless future. To change this rare opportunity into a hope and then a dream come true moment for India, Vitartha LLP came into existence in 2017, after a long 3 years of pre-journey of struggle and experience with a strong motto "Swantratam Praptavan" or "Freedom Achieved".

Vitartha is a FinTech Company. The long term goal of Vitartha is to make Indian Citizen a Financially Independent Citizen of the country and hence, bringing a huge change in the economy of India. We also realize the fact that the term Financial Independence has a different definition for everyone. On a more generalized note, Vitartha, as the name suggests, is focused on helping humans to achieve goal of human life by providing certain assistance in means of life or the activity and resources that help one to achieve goal of life.

Vitartha is a Sanskrit word made from 'sandhi' of two words: 'Vitt' and 'Artha'.



One of the key concept of Hinduism is Puruṣārtha. It literally means "object of human pursuit" and points to the four main goal of human life: Dharma (moral values), Artha (means of life), Kama (psychological values: desire and pleasure), Moksha (spiritual values).

Artha signifies on means of life i.e. how to sustain or survive the life in same way as the one wants to be in. It focuses on the activity that is required to access the resources that can make the state of life favorable as per ones need. It includes health, education, wealth, career, financial security and economic prosperity. Of these, one of the key component of Artha is Vitt. Vitt or Finance deals with the study of investments: assets and liabilities. In a very simpler term, Vitt is the science of management of wealth.