About Adfactors PR in City Hall, Oasis Complex, Kamala Mills Compound, Lower Parel (West), Mumbai

Adfactors PR, a full-service public relations firm, is India’s largest PR firm by revenue, and ranks among Asia’s top 10 firms. With a headcount of over 450 in four Asian countries—India, UAE, Singapore and Sri Lanka—the firm serves more than 250 retained clients, including some of the largest corporations and financial institutions–both Indian and multinational—as well as governments.

The consultancy has market-leading Practices in Corporate Reputation, Capital Market Communications, Banking & Financial Services, and Crisis Communications.

Corporate Reputation: This includes energy, automobiles, technology & telecom, sports, education, transportation & logistics, consumer communications, health care and realty. Some of the key clients are: Larsen & Toubro, Mahindra Group, Jet Airways, Infosys, World Gold Council, PricewaterhouseCoopers, Cairn India, and Vodafone India.

Banking & Financial Services: This vertical constitutes the single largest practice at Adfactors PR. We serve over 73 retained clients, which includes some of the largest banks and financial institutions, both Indian and multinational. Key clients include: State Bank of India, ICICI Bank, Citibank and Standard Chartered Bank.

Capital Market Communications: Adfactors PR is India’s leading firm in capital market communication. We work on a broad range of mandates, including pre-IPO communication, IPO communication, Investor relations, and Issues management. We are acknowledged for the expertise, rigour and the 24X7 orientation to operate within exacting regulatory constraints, required for capital market communications. We have been the market leader in league tables for over 15 years, supporting all IPOs above US$ 1 billion in the last decade. Not only have we serviced all IPOs that attracted more than a million applications, we also managed all sector and instrument firsts, including all major NRI debt raisings.

Crisis Communications: Our team at Adfactors PR, made up of specialists across multiple streams with deep media relationships, allows us to respond to crises proactively in a deft and agile manner. Since its launch seven years ago, our Crisis 24X7 Practice has managed over 60 projects, involving a diverse range of sectors and crisis situations.

In February 2014, Adfactors PR made a strategic investment in Bengaluru-based specialised content company, Yorke Communications. This acquisition has significantly strengthened our capabilities to offer superior content, which can be leveraged across platforms. B2B, B2C and B2G clients stand to benefit immensely from integrated communication services, digital marketing, content creation and distribution.

Close on the heels of this acquisition, we have set up an in-house, dedicated unit for fully HD (high-definition) capable video production, which includes shooting, editing, 2D animation, video and motion graphics and info-video.

Through 2014, Adfactors PR won several accolades, including 'South Asia PR Agency of the Year 2014' by Campaign India, 'Indian Consultancy of the Year' by The Holmes Report and 21 major industry excellence awards at events such as the SABRE awards, PRWeek awards, and DMAi ECHO awards. The firm was also a finalist in the 'Emerging Markets Consultancy of the Year' category at the Global SABRE Awards 2014. It is a member of PROI Worldwide, the largest global partnership of independent public relations firms.