About Bevel Trading & Marketing Pvt. Ltd. in 10/9 Chinar park, Hatiara, Kolkata

It is true that BEVEL is a private limited company but our prime motto is to create socio-economic stability to the Indian citizens. Our first and foremost objective is to provide more and more business inputs to the female members of Self Help Groups who are enjoying financial support from micro finance for last 14/15 years. We strongly feel that these women should be independently self employed so that they can come out of the financial stringency of micro finance. As such we are continuously providing various types of business as well as skill development training to these women and also to their families.

The way the Indian microfinance organizations are working by providing financial help at the doorstep of individual borrower likewise BEVEL is also providing all kinds of business facilities at the doorsteps of all individuals so that they can have comfort by operating the business even from their residence. Not only to the members of Self Help Groups, BEVEL provides all sorts of business training as well as business assistance to young interested male/female entrepreneurs of the society. As for example if someone opts for garment business or business of cosmetic good or electronic items or business of daily common needs, BEVEL provides all sorts of facilities at their doorstep so that they get opportunity to improve their financial status staying with the family.

It has been observed that many of the SHG members have taken huge amount of loan but due to lack of business knowledge and also investment technic they normally face financial constraint in the long run. BEVEL extends its arms to such type of small entrepreneurs, to bring them back to the right track for their sustainability.

We have seen a good numbers of SHG members who have availed loan and running business of Saree or producing Incense Sticks or Soft Toys or any other material but they cannot identify the proper market for selling their produce. At that time, repayment of loan appears to be a big constraint for them. BEVEL plays an important role in this regard by purchasing their production and making it available to all people of the society. Our aim is to make the production of SHG members available to every corner of the earth.

Second aim of BEVEL is to reach those people who are residing in under privileged areas where they are deprived of the facility of present marketing system as well as and modern and spend lot of money to visit the town for purchasing materials like Saree, Cosmetics or any item of daily use. It is our strategy, to make the best quality materials available in India as well as in world, at their doorsteps. Through this process we have created huge employment opportunity, in which a good numbers of youth have engaged them and earning for their family as well.

The main target of BEVEL is to stand besides every one of the society as a FRIEND IN NEED, e.g. few lakhs of family have already joined their hands with us. The process of becoming a FRIEND IN NEED to the millions of population of this country is BEVEL.

During the festive season such as Durga Puja or Id many people cannot afford to buy new clothes for their family. BEVEL, without charging any interest or imposing any hidden cost allows them to buy materials on credit at much lower price than the market through Self Help Groups and also allows them an easy weekly repayment facility.

During the scorching summer when people are suffering from hot wave, it has been experienced that many people cannot afford to buy even a single fan. BEVEL stands beside them and allows them to buy fan at much lower cost compared to market at easy instalments without imposing any extra interest or any hidden charges.

During the cold season when a man is in dire need of a single winter garment but cannot afford, BEVEL provides its wide range of winter collection at much lower cost compared to the market at easy weekly instalments without imposing any extra interest or any hidden charges. Likewise BEVEL caters all the needs of these people be it daily need or minimum entertainment equipments like TV, Fridge, Mixer, Gas Oven or any other. It is also under process of supplying of essential quality commodities to these families at low cost.

Thirdly it has been observed that the recent trend of financially solvent and middle income group of people is to go to air-conditioned multiplex for purchasing various types of good quality material under one roof. Impact of this trend has directly affected the small shop owners of the suburb areas. They are becoming financially weak day by day. BEVEL have decided to provide best quality material from various places of the country as well as from different parts of the world at very lower wholesale rate to these group of business owners so that they can sell best materials at lower as well as competitive rate to the end users. In this process the financial stability of the small business owner will increase and the end users will be benefited by purchasing high class materials at a very lower cost. This will be a win – win situation for both the buyer and the seller. The moment any new material will be introduced, the main advantages and disadvantages of the material along with its photograph will appear in our website to maintain transparency and educate the customer about the product. To take part in BEVEL wholesale marketing arrangement, all the business owners should have their valid trade license as BEVEL is allowing this opportunity only to the small business owners.

Fourth aim of BEVEL is to establish the brand of own production of electronic goods, cosmetics, garments, fans in the wide Indian as well as in the international market.

Fifth and most important aim of BEVEL is UTSARGA BAZAR. It has been observed that during the weekends, financially sound people of the towns are visiting the multiplex markets with their family for marketing as well as for entertainment, but the poor rickshaw puller or a van driver of village or of suburbs cannot even think of it. That is why we have created UTSARGA BAZAR at various villages and suburbs where anyone can step in as we are providing all types high quality material at very low cost with entertaining arrangements. The goods produced by microfinance borrowers are also available in these markets.