About EPMBD 05 - IIM Calcutta in IIM Calcutta, Diamond Harbour Road, Joka, Kolkata

This program will equip working professionals and practitioners with the concepts and practical skills of quantitative reasoning and modeling in the business world, using spreadsheets and user-friendly software. These skills are not only essential but indispensable for meeting the challenges of making most efficient strategic as well as tactical decisions of real economic consequence in an increasingly competitive business environment in areas such as marketing research, financial analysis, strategic operations & services. Modeling allows one to explore and test new, alternative ideas in a model before trying them in the real business world and enables one to gain improved business intuition and enhanced insight quickly at a very low cost. The program assumes that the participants would have working knowledge of basic management functions and hence would focus mostly on application areas of management.
Participants will be required to form small teams and undertake organization-based specialized or comprehensive projects of their choice, in the areas of marketing, finance and operations, to be guided by IIMC faculty. These projects will have to be submitted and presented during a 5-day IIMC Campus module towards the end of the program.
Successful completion of the program will enable the participants to acquire a strong foundation for applying advanced quantitative tools to make most effective decisions that will help enhance companies’ performance greatly.

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