About Craftlife in Shop no 5, Plot no 99, Tagore nagar, Ajmer road, Jaipura

We at Craftlife are passionate about art, and aim to imbibe appreciation of the vivid, endlessly diverse Indian craft, in everyone's lives.Our humble beginnings started in the vibrant, pink city of Jaipur. Over the last 8 years of being in the business of fashion Jewellery manufacturing, we have been at the receiving end of sublime love and appreciation, that knows no bounds.

About the founder: Born to a family of ardent artisans, Ira Purohit grew up learning about the intricacies and subtleties of Indian miniature art from her father, one of the most renowned painting artists and art curators of his times. She quit her successful 5-year stint as an investment banker in 2008 and ventured into what she always knew was her métier -- Jewellery.

Today, we specialize in manufacturing and export of some of the most fashionable Pacchi, Thewa and handmade threaded Jewellery, picked from the cornerstones of crackerjack local craftsmen from across the city.
Craftlife was conceptualized with a sole mission of bringing together all forms of (Indian) traditional and fashion Jewellery, under one roof to help buyers purchase all distinct forms of Jewelry under one roof, thus avoiding the agony of negotiations, comparisons, authenticity checks, price finalization, payments, modes, etc…from different suppliers
We're certain, that all our years of research, travelling & sourcing will come together in letting us offer you the best value and price for all things art you're looking for (Okay, we take that one word back. Art, is priceless!)
Today, with a team that is spread across the country, we bring to you Jewellery, paintings and handicrafts from numerous Indian states, sourced directly from skilled local craftsmen.
Needless to say therefore, that every little masterpiece you come by on our website, has been personally picked, quality tested, and certified by us.

This is Art, as we know it. Welcome, to Craftlife :)