About onlinelinkers.com in SCO 23, PHASE 2, MOHALI-CHANDIGARH, Chandigarh

The telephone took four decades to reach 50 million people.The internet has managed this within four years as digital technologies provide such efficient channels for business and consumer interactions transactions. The excitement and and anticipation of what a brochure wear site would achieve for many companies for five or six years ago seems but a distant memory when we consider the multi diemensional capabilities of most current web sites. The internet has come a long way in a very short time as a main business tool.The internet has created a new set of rules in many industries with greater transparency.cost efficiencies,more consumer power and choice.

Online marketing benefits.

1-The internet can increase an organisation’s geographic coverage beyond its traditional heartland New customers can be reached.

2-The internet provides vital measurement of events and accountability providing marketers with ammunition to secure budget increases.

3-The internet’ global reach also provides oppportunities to source new suppliers and distant distributors.

4-The internet provides marketers with a rich source of marketing data for decision making.

5-The internet can provide a test bed for products or campaigns.

6-Online shoppers are growing in confidence.

Four models of cost assessing.

CPM - Cost per thousand impressions - An impression takes place when an ad appears on a web page when downloaded by a user. As with most offline advertising,just because the add is downloaded does not mean user has seen or noticed it. Advertisers pay an agreed fee for each thousand impressions downloaded. This model is most suited to brand advertising where repeated exposure is the objective.

CPC-Cost per click-With this form of advertising,the advertiser only pays only if a user click on the ad. It is more suitable for direct marketing ads.Publishers cover thamselves against an ad. Not being clicked on byhaving minimum fees for camaigns.CPC is the method of payment used by the search engines in their prioritised listing schemes

CPA-Cost per action-It is only associated with affiliate type of undertakings.In this model the publisher receives the payment if the click through results is an agreed action,normally a sale,but possibly a membership sign up or similer.

PPC-Pay per call-This is where the ad, Or websites,features a toll free number.Software tracks the number’s use when customers are redirected to the advertisers actual phone number.The fee charge for ppc is higher,but than the chances of the organisation achieving a sale are increased.