About Grand Slam Fitness in M-58 M Block Market Greater Kailash 2, New Delhi

Over the last 25 years, Grand Slam Fitness has aided over 5 million people to achieve a healthy life, making i tone of the key drivers of the fitness revolution in India. Boasting of a higher growth than the industry itself, the company is proud to have more satisfied customers and market presence than the next two competitors put together. Aiming to become the industry standard and the undisputed leader in the fitness industry, Grand Slam Fitness is set to achieve its goals.

In1992,GrandSlam started as a retail outlet in South Delhi with sports,toys and fitness products. Due to the unavailability of an extensive range of fitness equipment, the only equipment of mass interest was the exercise cycle from Indian manufacturers Hero and Atlas; and the only items involved in mass sales were Dumbbells, Plates and Benches. Foreseeing the oncoming health and fitness revolution in India and realizing the potential of the industry, Grand Slam wasthefirst fitness company in NorthIndia to start retailing treadmills manufactured by ICON (USA). In 1996, it went on to become the firstorganized Fitness Equipment retailer in North India.

With an increasing range of fitness equipment, thecompany took an additional spaceand within 3 years the showroom grew to amassive 4000 sq.ft.of prime retailspace, providing its customers with brands such as Twinlab, Joe Weider, SportsArt, Weslo,Icon, Kettler and Turbuster to name a few. The reputation of serving and understanding the needs of their valued customers, Grand Slam Fitness cut above the rest as the chosen supplier of fitness equipment.

Up until 1998, the company was still buying from Indian importers. But with an import setup in place, there was no looking back. Expanding nationally, Grand Slam Fitness opened its first franchise outside its head office in New Delhi in the city of Chandigarh, which continues to work with the company till date. At present Grand Slam has over 100 showrooms apart from its presence in multi-brand outlets such as Big Bazaar, Reliance and Aditya Birla Group and dealer networks all over India, providing fitness equipment along with after sales services. Thecompany is currently in talks with bothTesco and Wal-Mart. By2015, Grand Slam Fitnessaims to setup over 50 additional franchisee stores, and 50 outlets in retail and hypermarket stores with a shop-in-shop concept.

Considered as one of the best distributors of health and fitness equipment, GrandSlam Fitness is the preferred supplier of fitness equipment toan increasing number of leading companies, government bodies and enterprises. The Central Govt.,State Govts.,Defense Sector(Army &Navy wings.); Public Sector enterprises (for example BPCL,NTPC, ONGC,NHPC etc.);Corporate Sector enterprises (for example Hindustan Times,Exl,L&T,Nestle,Airtel,Cadence, BhartiTeleSoft,HCL,Godfrey Phillip,Hyundai Motors,Subros,Wipro,JindalStainless,TataSteel,PenguinBooks to name a few) and prominent Health

Clubs,SocialClubs,Five Star Hotels and high net worth individuals rely on Grand Slam Fitness for continued fitness support. Commercial equipment sales account for about 30% of the company’s annual turnover. With more avenues opening up for the company to expand its business, the hierarchy of associates for sales and marketing has seen the most growth.

The success story of Grand Slam Fitness is largely due to the customer-centric approach and an intrinsic belief that the company does not just sell equipment, but also believes in educating the buyers. The customers are provided with a thorough understanding of the pros and cons of the product being sold to them. The company sets the benchmark by bringing in the latest equipment, modern designs and latest trends, all at cost effective rates. Furthermore, the Grand Slam team provides after-sales services and regular follow up of suggestions and solutions to the problems of its customers through visual, audio and print, strengthening its association with the customer. After all, Grand Slam Fitness is not only just a sales outlet; it strives to be one step ahead of the rest!